The Cantos Ricky Truth

Table of contents

The following is a selection of Product Creation, Creative Consulting projects, Custom Coded Technology & Visual Collections completed over the past decade.

For UX/UI, Digital strategy & application development please see Tree & Field

Murder Teeth

Murder Teeth began as a personal visual study and experiment in redefining pre-existing cultural space and using neuro-linguistic design. The project morphed into a series of T-shirt designs and then into an alternative advertising campaign we are trying to pitch to both Burger King & Peta, whoever bites first. :)

  • Alternative Advertising
  • Creative Direction
  • Digital Illustration
  • Repositioning Cultural Space
  • Neuro-linguistic Design

Murder Teeth

This idea has been evolving over time. It started out interestingly enough as an easter egg on a mobile application I made for a government subcontractor. The Hamburger Menu became a Hamburger, then a T-shirt Burger Menu, Then Murder Teeth, The the various iterations of the Burgers with bloody teeth.

Popeye's Olive Oil

This is a private label Olive Oil Brand I have created and looking for a partner to launch with. Popeyes is an excellent example of word of mouth advertising, redefining pre-existing cultural space and using neuro-linguistic design to make a recognizable memorable brand that people will talk about. The olive oil is of a very high quality by itself but the branding and design adds value and marketability to the product.

  • Product Design
  • Branding
  • Packaging
  • Repositioning Cultural Space

Esso Si Que Es.

While buying a pair of socks and a cheap bottle of wine in a Korean liquor store, I had an epiphany. Socks and wine go together! This is a great word of mouth marketing private label product. The unique packaging draws your attention on the shelf space and spurs your desire to touch the product with the tactile warm fuzziness of the socks. The name Esso Si Que Es is a mnemonic device used to learn Spanish. Esso Si Que Es pronounced S-O-C-K-S, it is what it is. A delicious bottle of Malbec at a great value inside a pair of warm fuzzy socks... It is what it is. Esso Si Que Es.

  • Product Design
  • Branding
  • Packaging
  • Tactile Design
  • Neuro-linguistic Design

You Want Sockie Sake!

A variation of Esso Si Que Es with a slightly different target market. "You want Sockie Sake!" (the name is a call to action) is a high-quality private label Sake brand. A visual pun, and cultural reference (perhaps in bad taste, however the taste of the Sake makes up for it.) This brand has huge word of mouth advertising potential, tremendous shelf space potential and uses Neuro-linguistic design & tactile design to make a memorable impression on the consumer. Marketed towards the millennial wine lover tempting them into to the world of Sake. Looking for a Partner to launch this product with, I think it has huge potential

  • Product Design
  • Branding
  • Packaging
  • Tactile Design
  • Neuro-linguistic Design

Banana Watch

A visual pun that became a product & a critique of the amount of time computers, devices & moderne systems waste. This take-off on the Apple watch & spinning beachball of death reminds us that many of the efforts designed to save time have, in the long run, had the opposite effect. It's also an eye-catching conversation piece. Now it's always rainbow time!

  • Product Design
  • Repositioning Cultural Space
  • Neuro-linguistic Design

TSlurp

TSlurp is a T-shirt line marketed towards some very exciting markets: Tweens, Kidults & Quasi-homosexual Japanese (got to go where the money is). The current line is a collection of provocative and playful illustrations that incorporate neuro-linguistic design and repositioning pre-existing cultural space. I like your TSlurp!

  • Product Design
  • Branding
  • Digital Illustration
  • Repositioning Cultural Space
  • Neuro-linguistic Design
  • Apparel

What time is it? Now. It’s always right now. Pronounced (mu) This is the only timepiece design to the display precisely the right time in all timezones simultaneously. Time is now timeless.

  • Product Design
  • Branding
  • Accessories

Cocaine Whites

Challenge: How can you add value to the classic blank T-shirt with only branding and packaging? I came across these DEA photos of a cocaine bust on the internet which showed a stack of kilos piled up with stamped with a primitive scorpion symbol. I thought this would be an excellent way to package the T-shirts. I refined the scorpion into a brand mark and created a bilingual branding system that was applied to the packaging promotion and website. The T's were embroidered with the scorpion mark and packaged as a 3-pack in a kilo wrap & individually in zip-lock bags.

  • Product Design
  • Branding
  • Packaging
  • Design
  • Apparel

Peanutbutter Motherfucker Lover

Peanutbutter MotherFucker... it rhymes what else do you need to know? The current line consists of on demand, custom made high-quality polos with the original elephant appliqué. This juxtaposition of profane language and refined garment design makes this a very memorable and unique product with built in word of mouth advertising.

  • Creative
  • Product
  • Branding
  • Design
  • Logo
  • Apparel

Kronos Branding

The owners of Kronos, a high-end hair care company, came to me with the name and a word document outlining the science behind the product. I collected color pallets, typefaces, made an imagery storyboard, researched possible packaging materials & wrote a short treatment on the brand's metaphors and emotional themes. I began creating possible logotypes, marks, and typographic treatments created a table of elements idea for combining products into groups, came up with naming ideas and created the possible bottle and packaging designs. I then edited and refined these into an inspirational style guide. That guide was executed by the in-house creative team. I had no input from that point on.

  • Creative Direction
  • Branding
  • Packaging
  • Style Guide

Animalia

Animalia is a collection of essential oil candles that have healing qualities. Displayed are the two original concepts I presented for the brand. The chosen direction in black on the right is a system of organic shapes inspired by the spirit of the essential oils. This system juxtaposed with a more traditional engravers typeface became the foundation of the brand. After the branding project was complete. I moved on to the packaging applying the organic shape system sculpturally to the product package. The product was later rebranded as Trees ritual I played no role in that variation of the product.

  • Branding
  • Packaging
  • Design
  • Web Development
  • E-commerce

Dead Celebz

A brand inspired by punk culture & death, skulls, and destruction. It pays homage to both the memory of the dead celebrity, creates a new fictional character of the disembodied should of the celebrity in a Bardo realm and plays with the idea of the death of celebrity itself in a new world of social media stars.

  • Product Design
  • Branding
  • Packaging
  • Design
  • Apparel

Collection Personal Custom Organization

A personal custom organization tool I created based on our Tree & Field digital asset management technology. Collection is a branded and customized digital product that caters to the retail and fashion enthusiast. It uses Artificial Intelligence & Blockchain technology to identify, track and visually organize apparel and accessories across multiple locations. Collection has a very intuitive easy to use drag and drop interface and flexible UI that allows endless combinations of organization. This software also has a huge potential for targeted in context and predictive advertising and direct sales. Looking for a partner to bring this product to the next level. A subscription service and advertising / e-commerce platform.

  • Digital Product Design
  • Branding
  • Custom Coding
  • Digital Asset Manger
  • Apparel

Santeria Coast

Santeria Coast was a personal Project that turned into a limited edition T-shirt line. I've always been interested in Latin Art, Culture & Religion. I began exploring this first graphically and then with trips to Mexico. I discovered a richness of symbolism and a primal energy in Santeria that grabbed hold of me. Santeria Coast became a brand as well as the place in my mind where all these symbols and forces resided.

  • Product creation
  • Branding
  • Apparel

Tree & Field Digital Asset Managment

This system was originally developed as a CMS for a particularly challenging client that needed to track organize change and reorganize thousands of images very often & very quickly. Tree & field has matured into a drag and drop digital asset management system with the ability to publish directly to the web. It has an endless variety of applications.

  • Digital Product Design
  • UX/UI
  • Custom Coding
  • Custom CMS

Hourglass

Over the Span of three years, I worked on multiple projects for Hourglass Cosmetics. The First phase of the project was extrapolating an Art Direction from the unfinished branding and creating a cohesive visual system for the products, packaging and promotional collateral. The second phase of the project was designing and developing the e-commerce website and online marketing campaigns.

  • Art Direction
  • Design
  • Custom Typography
  • Packaging
  • UI/UX
  • Development

Biography

I've spent my career leveraging my unique skill set, aptitude, and experience to help create startups and launch brands. I've been doing creative consulting and custom code for the past decade, give or take a few years.

My talent is an exceptional ability to think outside the box and find creative solutions to problems other people may not see. I'm a team player and enjoy collaboration. A prolific idea generator & a quick study who enjoys challenges & learning new things. I'm also incredibly reliable and persistent. I understand and get along with many different types of people.

For UX/UI, Digital strategy & application development please see Tree & Field

Summary of Qualifications

Education

Laguna College of Art & Design, Laguna Beach CA (1996-2000) BA - Visual Communication.

Personal Interests

Convergence of Art & Technology, Social Media Research, Collective Unconscious, Photography, Custom Applications, Poetry, Shotguns, Obscure cultural references, Humor, Juxtaposition of all kinds, Non-hierarchical & Redundant systems, Rap & Folk Music, Transparency, Barter, Burlesque, Conspiracy Theories.

Professional Experience

2000 - Present, Self Employed Creative Consultant & Custom Code
The following work history is a selection of long-term parallel projects, consulting agreements & retainers.
2017 Rocket Communications, San Francisco Ca & Honolulu HI
Remote Consulting Agreement - Team of 7
Programing Angular JS Components, Custom CMS Technology Research, Design & Programing of internal front end website.
  • Research, problem solving and programming for a series of AngularJs Components using Node webpack & sass
  • Technical Strategy, and research for custom CMS that managed the Guidelines for the Angular Components
  • Research, Interactive wire framing, design and programming of companies internal website.
2014-2016 CreativEngine, Los Angeles, Ca.
On Site Retainer Agreement - Team of 8
Mobile Application Consulting & Work Flow Logistics
  • The introduction of GTD style project management
  • UI/UX, Technical Strategy, development & Coordination of a private iOS Enterprise Distributed Application
  • Development of iOS Consumer application
  • Identifying bottlenecks in workflow for web development, proposing solutions
2011-2014 GIA via TSG, Los Angeles, Ca
Remote Project - Team of 2
Mobile Application Development
  • Research & Technical Strategy Gia 4c's Diamond Education Cross-platform App Suite
  • Porting & Refactoring Gia 4c's Diamond Education from iOS to hybrid iOS / Android
  • UI/UX development of new features for the App Suite
2009-2011 MadeinHaus, Los Angeles, Ca
Remote Projects - Multiple Teams of 2-5
Advertising Development Consultant
  • Research and Coordination of Rich Media Deployment platforms
  • Development Multiple Rich Media Campaigns including Toyota Hybrid, Windows Phone, Nike 3 on 3 Invitational & Ally Bank
2008-2012 vWise, Aliso Viejo, Ca
Remote Retainer Agreement - Team of 6
Rich Media Application Consultant
Research, Design, Development, Information Architecture, Hosting & Support for SmartPlan Advisor, SmartPlan Enterprise & AXA-Equitable Fiduciary Educator video education, and investment management applications.
  • Research & Strategy of technologies and services
  • UI / UX & Development of custom video educational online application SmartPlan & Custom Content management.
  • Development of financial transaction plugins for Charles Schwab, SunGard, Relius, ExpertPlan, Envisage and DST
2007 Intelligent Beauty, Los Angeles, Ca
Remote Project
Branding & Packaging Consultant
Branding, Packaging Creative & Art Direction for Kronos Haircare & RedPoint Cosmetics.
  • Created Brand Strategy, Packaging and Style Guide for Kronos Haircare
  • Redesigned RedPoint Cosmetics Branding
2007MossWarner, San Juan Capistrano, CA
Remote Project - Team of 2
Presentation Consultant
  • Development of data-driven interactive presentation & custom CMS applications for Panasonic
  • UI / UX, Animation & development of a custom presentation for RevCube
2006-2008 Pinacol, San Clemente, Ca
Onsite Retainer - Team of 7
Web Design, Rich Media Advertising Development, Web Applications Development
  • Web Design for Laura Schudders & MTV
  • UI / UX, Rich Media Development & Animation for various of clients including • Microsoft, Kikkoman, The Learning Channel, Kia, & The United Way
  • Development of the Coachella Music Festival Music Player
2005-2006 Caliber, Orange, Ca
Onsite Retainer - Team of 6
UI / UX, Web & Interactive Application Design & Development for various clients including Glidewell Laboratories, Seven Crown Resorts, Argus Reality, Escena Communities, Boss Safety & line Gear Fire & Rescue
  • Branding
  • UI / UX, Web & Interactive Application Design & Development for various clients including Glidewell Laboratories, Seven Crown Resorts, Argus Reality, Escena Communities, Boss Safety & line Gear Fire & Rescue
2003–2009 Hourglass Cosmetics, Los Angeles, Ca
Remote Project - Team of 3
Creative Design, Branding & Development Consultant
  • Design & Printing Hourglass Cosmetics Packaging, Company Stationery
  • Design & Development Hourglass E-commerce website
  • Hosting & supporting online promotions for Hourglass Cosmetics website
  • Branding Art Direction Animalia Luxury Candles
  • Creative Direction, Design & Printing Animalia Luxury Candles Packaging
  • Design and Web Development for Animalia Luxury Candles E-commerce website
  • Hosting & Supporting online promotions for Animalia Luxury Candles website
  • Branding & Art Direction for Dr. Cynthia Boxrud Eyetopia
2002 TBWA/Chiat/Day Playa Del Ray, Ca
Onsite Retainer
Art Direction & Design Consultant
Team of 3
  • Art Direction & Design for Adidas-Soloman Corporate website